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blush

Project Highlights: 

Conceptualizing

Research

Sketching

Designing

Dyeing

Brief: Design a new product collection for Pink Planks across grass weaves, glasswares, ceramics, furniture and homestyle accessories.

The name 'shibori' is derived from the Japanese word “shiboru” meaning to wring, squeeze or press manually which produces a number of different patterns on fabric.

As Rose Quartz is a crystal, so to show its texture we tried using Shibori technique and to add an essence of flamingo we used its colour palette.  ​​

Balance

Comfort

Quality

Trust

Philosophy

Conservative

Earthy

Philosophy of the brand

We began by researching Pink Plank's competitive brands and the things they produce. Then note the words connected to Pink. We decided on the rose quartz as our theme and created a moodboard with it. To create the colour palette, colours from the real photographs of rose quartz were taken, and we created prototypes of cushion covers using our ideas.​​​

Why Rose Quartz?

It symbolizes:

Protection, Ground stone, Unconditional love, Helps you feel rooted to planet earth 

Relation between rose quartz and

pink planks

Rose quartz is a symbol of earthiness, beauty, love, and protection. Additionally, it offers serenity and relaxation, which is consistent with the brand's concept. The pink colour, which represents empathy, sensitivity, gentleness, and nurturing, provides the essence of pink planks.

Screenshot 2023-09-18 at 3.24_edited.jpg

Love

Balance

Beauty

Powerful

Delicate

Moodboard

Screenshot 2025-03-12 at 12.37_edited.jpg

Carousel Pink 

Cotton Candy

Light Thulian

Pink

Cadillac Pink

Tulip Pink 

Colour Palette

Google Images 

Explorations

Course: Taskbox - An industry centric design project

Client: Pink Planks

Duration: August - September ' 2022

Team: Adya, Chhavi, Mansi, Shubham

Mentor: Raunaq Arora  

All rights reserved by Chhavi Mathur ©

All rights reserved by Chhavi Mathur ©

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